IT Strategy Report for Starbucks
It is imperative for every company to have a distinctive element in its strategy for drawing in customers and producing a competitive edge. Starbucks has been triumphant in commanding its way in the market since its humble beginnings as a Seattle-based coffee shop back in 2008. Over the years, Starbucks has grown into having a competitive advantage over its competitors. The customer service is top-notch, and the atmosphere is rich that draws in crowds from all walks of life. Starbucks has indeed earned a sustainable competitive advantage by offering the highest quality coffee-based beverages, creation of an emotional attachment ...