1. How does Southwest add value? What makes Southwest different from just “any airline”? Southwest Airlines adds value through its focus on simplicity, efficiency, excellent customer service, and fun. Its lower prices, outstanding delivery of service to customers, innovative human resource management practices, and efficient operations to drive the low cost structure, makes Southwest different from other airlines. Some of the operations include the purchase of only one type of plane to ensure large discounts during purchase and reduce the maintenance and repair costs. The company also adds value through its excellent communication – it communicates frequently, in a ...
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