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1.Introduction Carbonated drinks like Coke have been popular in the US market for a long time. Even so, this trend is slowly changing as many people are shifting to non-carbonated drinks for health reasons. Carbonated drinks have negative effects to the body as they cause diseases like diabetes, obesity, and cell damage. As such, the report on non-carbonated soft drinks is important as it hedges consumers from the diseases that arise from the intake of soft drinks. For purposes of this research, Lipton ice tea will be used to give a clear picture of the marketing strategy employed for non-carbonated ...
