Introduction
Domino's is one of the biggest Pizza business in the USA with a turnover of over $220 Million and over 10000 branches worldwide and 20,000 employees. For such a massive business venture it is crucial to prepare a BCG matrix, Grand strategy matrix and a QSPM for analyzing the best business strategies to steer its growth and earn profits.
BCG matrix for Domino’s pizza
As Melton, Dave, and Tim (67) wrote in their journal; the BCG matrix is a portfolio planning model for businesses that is done by modeling a company’s portfolio into four classes: Stars, question marks, cash cows and dogs. ...