Integrated Market Communication
Integrated market communication Integrated marketing communication indicates mechanism and strategic approach that organizations use in driving their performance through engaging and communicating to their customers. This includes combined qualitative understanding that is developed by the organization to communicate to customers. This involves building and maintaining communication channels in developing strong brands. This communication channels can be grounded through advertising and other direct media of communications. In the current world, digital communication has improved organization operations as they get direct information from customers. This is possible through social media platform where the company advertises their products. Furthermore, the organizations have ...