Writing Assignment: Crisis Communication
Toyota is a global leader in the manufacture and sale of a wide range of cars. The business of Toyota was lucrative, comfortable and very successful for many decades until 2009 when the business was hard hit by an unfortunate violent wave that nearly tainted the company’s historical reputation. The business cycle is defined by frequent ups and downs, Toyota suffered from a down crisis in 2009. The company, however, managed to survive the test of time to prove its effectiveness in crisis management, and regain its market reputation and competitiveness through appropriate communication, proper planning and execution. ...