Influencing Factors on the Consumer Decision Process
It is understood that before consumers make the actual purchase for a product, they have to go through a buying decision process. The theory has presented the process in detail because these are the steps which customers experience either consciously or unconsciously to purchase a product or a service. The customers of Canon G7x would have to go through a series of steps before they decide to buy the camera. Before going into the details of describing the consumer buying process, a strong understanding of the consumer involvement theory needs to be developed. The theory is based on the ...
