H&M Does it surprise you that the second largest clothing retailer is only selling in stores in 54 countries plus an additional 10 countries online? Why do you think it is not covering more of the world's countries?
during its life cycle, as H&M has been introducing new products like home line (2006) and is now planning to introduce sportswear, which may quickly make H&M a leader in the field thanks to advantages that H&M can boast of in the sportswear category. Moreover, Zara is quite slow in introducing their sportswear category, which gives to H&M the possibility to ...
