Introduction
English Bay Star Hotel is a hotel which has been a successful one for years. Nevertheless, in the recent years it has declined in its level of performance due to global events combined with increasing competition in the Vancouver market place. This hotel is a 4.5 star property located in downtown Vancouver. It has 400 rooms with a fine dining room, a coffee shop and a lounge. English Bay Star hotel holds conferences and has full conference facilities. In the recent years it has declined in its performance, which is worrying the owners. A solid plan is needed to move the hotel back on solid ...