Essays on Enrico

Leona Woods Marshall Libby was a well-known American physicist and the only woman scientist who was part of the team that developed the first American nuclear reactor. The project was also famously known as the Manhattan Project. She was born in 1919 in Illinois and the tall and active girl who resembled an athlete completed her BS in chemistry in 1938 from the University of Chicago (Libby, 1979). She had a special interest in nuclear physics and after successful completion of her thesis met future Nobel laureate Robert Mullikan who had a passion for molecular research. Mullikan was much ...

Leona Woods Marshall Libby, who was instrumental in the preparation of the first ever atomic bomb, was an American physicist. She was also part of the research team that built the first nuclear reactor in America. She was mentored by Enrico Fermi, the famous Italian physicist who won the Nobel Prize. She was born in Illinois and completed her BS Degree in chemistry at a young age of 18 (Libby, 1979). Later, Leona wanted to pursue her higher education in physics and approached Robert Mulliken, a future Nobel laureate to become one of his graduate students. He accepted her ...

Introduction

Perfect competition, monopolistic competition, monopoly and oligopoly are different forms of markets, which consists of different features in terms of competitiveness, liquidity, efficiency. The competitiveness of each market type has an impact on the decisions made by the financial managers. Each market presents different challenges for firms operating in the markets and finance managers need to identify these challenges and counter with effective strategies. Finance managers operating in different forms of market competition need to consider different challenges that come along with the different market forces. This paper will analyze the biggest challenges faced by finance managers in different ...

THE PROCESS OF CREATING Coca-Cola as an Iconic Brand

Advertising brands for commercial products flood the media constantly, vying for the attention of consumers. Some brands have become icons, enduring for decades and requiring little more than the sound of their name or a glance at their logo to bring their product to the mind of their target audience. These include McDonalds, Nike, and Coca-Cola. Far more than just a service or product, these brands have impressed themselves on the consciousness of the public as an icon. Iconic brands are instantly recognizable and illicit an immediate emotional response connected to past relationships with the brand and instantaneous top-of-mind ...