Xbox One and its three strategic options: A case study
How will Microsoft reexamine the Xbox One product features? a. The Xbox One “all in one” functionality positioned it as an ultimate digital entertainment hub, creating a “new living room” experience for users (Roese and Meagher 5). It allows users to switch seamlessly and quickly between PC games, cable television, streamed movies, and VOIP services, while screen splitting between sources for multiple players. b. The next generation Kinect device, a motion-sensing peripheral that allowed users to interact with the Xbox 360 through voice commands and gesture, was further upgraded to recognize the users physically and automatically update the interface ...
