Executive Summary
The proposed environmental communication plan addresses current and future environmental initiatives in Whistler, BC. It is suggested that a range of communication tools can effectively inform Whistler destination stakeholders about current and upcoming efforts to promote growth and innovation for the environment. The visitors are local and non-local, and the tools address the needs of all as well as convey a positive image of Whistler to prospective visitors. The communication plan comprises the following tools and their implementation and dissemination: website for green visitors, video on past and future vision for sustainability, Facebook profile and group for participation by ...
