Intrapreneurship Plan
LVMH evolved from a family-owned winery from way back in 1593 into the sophisticated LVMH Group in present time and centuries later, taking pride in the acquisition of numerous elegant fashion houses and successful partnership with famous designers, craftsmen and artisans in Europe (LVMH#1, 2016). It can be gleaned that its supply chain management involves mostly suppliers and artists from across Europe and Latin America. While it has shipped Cognac in China since the 16th century, and opened its first LV store at the Peninsula Hotel in Beijing in 1992, it remained elusive to the Asian Market (LVMH #2, ...
