Abstract
The positive impact that gender equality and diversity produce on companies’ financial performance and success has already been proven. However, these aspects are still the acute problems in business. The process of fostering a diverse workforce implies accepting and supporting differences in the population and promoting a supporting working environment for every individual, regardless of race, religion, sexuality, gender, age, etc. In addition, it is particularly important to understand and meet the demands of the diverse customers, and diversity in the workforce is the answer. Moreover, companies should introduce mentoring and coaching programs to regulate gender equality issues and ...