Public relations face a lot of challenges in terms of public trust. The reason emanates from the traditional view of the professional. The profession has been taken as one that attempts to cover the negative ills in the society, specifically for the top political and corporate class, and putting a brave face despite an overwhelming evidence of a failure.
Often, when faced with criticism that require an objective response, the PR spin doctors would quote words such as ‘business as usual’ in the office, or ‘we have not lost any s focus to serve the public’. Such have been the ...
