The growth of material culture research has occurred simultaneously with a mounting interest in the physical and represented aspect of social life within the field of anthropology. Material culture perspective is founded on the clear, apparent reality that the presence of human-made objects or artefacts is actual proof of the existence of human intelligence (Prown 1982: 1). The fundamental principle is that objects created or changed by humans reveal the beliefs of people who created, bought, used, or consumed them, and thereby the value and belief system of the society at large. Visual anthropology and landscape are vivid representations ...
Essays on Ethnographic Research
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GNC History
General Nutrition Corporation was originally founded as a health food store in downtown Pittsburgh, Pennsylvania in 1935 under the name Lackzoom. The store officially registered as a corporation in 1936 and opened several chain stores in multiple locations in Pittsburgh 1940’s. In 1960’s, the health food craze experienced in the United States allowed the company to expand outside Pittsburgh for the first time. General Nutrition Corporation currently has over 8,900 stores in more than 50 countries (Vault, 2016).
Products
The company’s main products include Vitamin Mineral Herbal Supplements, sports nutrition, diet, and other wellness products. The ...