What was the fundamental flaw in the Euro Disney development process?
After the success of American and Japanese Disneylands, there were no doubts about the bright future of the French one. The executives paid much more attention to the size of Euro Disney, rather than to the huge enterprise. They focused people’s attention to the price they invested into Euro Disney, which was approximately 30 times bigger than French inverstors usually fund into similar leasure parks (Hartley, 2010). Executives emphasized that they are paying much more attention to the details and, hence, could create the most comfortable place ever. However, a very important sign happened before Euro Disney was ...
