Abstract
The McDonald’s company specializes in the provision of quality restaurant services globally by establishing branches worldwide which are interconnected with the main head branch based in the United Kingdom. Global expansion is one of the main goals of the company. However, the move to globalization is one countered with various crisis; these crisis range from economic perspectives, legal requirements, social cultural interferences, and effective market strategies. China is one of the most populated countries all around the world, therefore, making it a possible ground for the establishment of a fast food market to suit the fast growing population and drastic ...
