Costa Coffee-Business Strategy Analyses
The strategic tools used Analyse the company’s history, development, and growth The strategy tool used to analyze this question is the Critical success factors. As discussed below, there are various factors that have contributed to the development and growth of the company. The tool is chosen because it is possible to identify the factors in the case study. Costa coffee began its operations in the United Kingdom in 1971. Costa coffee was brought into existence by two brothers Sergio and Bruno Costa. They served the first coffee to some caterers in London. In 1978, the company opened its ...
