This paper would be dedicated to the assessment of the business environment of BMW Company in the European region. Three following perspectives would be considered: demographics, technology and innovation.
Demographics
In accordance with the information, represented by the ICCT (2013), there is a significant decrease of the total number of the registrations of the new passenger cars since 2007 (there was a 23% decrease in this index). It is possible to state a fact that there is a direct interrelation between the economic climate in the region and the vehicle sales trend. This trend is evidently represented in the southern ...
