Executive Summary
The proper analysis of both micro and macro environmental factors of a business is important since it keeps any particular organization ahead of its competitors and also ensures that operations are stable. The environmental analysis provides the business framework upon which the organization leverages for its strategic plan. It is important that companies keep in touch with various environmental changes that take place so as to improve the sustainability of their operations. The hospitality industry is among the sectors that face frequent changes in the environmental factors thereby triggering the need for global companies such as Hilton Hotels and ...
