Essays on Eyewear

Introduction

Lens Crafter was founded by Dean Butler in 1983, and it is headquartered in Manson Ohio. Dean had an idea of creating frames in an hour which was convenient to the customers. The company has an onsite lab where clients can pick lenses and a frame then have the final product made in less than an hour. The company has grown to be the leading retailer in optics with more than 900 stores and almost 15000 associates in the U.S. and Canada (Tocquigny, 2012 ).

It is important for all companies to have an operational strategy. An operational strategy refers ...

Introduction

Skechers is a high performance and lifestyle footwear company located in Manhattan Beach, California, which was founded in 1992 by current CEO Robert Greenberg and his son Michael. It was first incorporated in 1992 in California and then reincorporated in Delaware in 1999 while keeping its headquarters in California (Skechers, 2016b). As of fiscal year 2015, it owned and operated in the United States 119 concept stores, 155 factory outlet stores, and 117 warehouse outlet stores. Internationally, it also owned and operated 82 concept stores, 41 factory outlet stores, and five warehouse outlet stores. It has more than 1340 ...

Introduction

LensCrafters is an international optical company with about 860 special service shops with production firms in the United States, Canada, and Puerto Rico. The company creates and delivers eyeglasses within one hour, using readily available resources in their store. LensCrafters are focused on creating customers consistently throughout by offering exceptional customer service, growing the employees and leaders, making the best quality eyeglasses within an hour and delivering value to its customers, in an attempt to achieve its mission. This essay is structured in seven parts. The first part is an introduction of LenCrafters and the essay structure; part two ...

Any Corporate in the contemporary world is trying to counter competition and acquire a competitive place in the market through combining personal values to the core values of the business. This desertion seeks to explore the differences and the degree of alignment between my values and the values of TOMS Shoes and Eyewear.

In this perspective, having a set of values is very crucial for an individual seeking to procure a sustainable working position in any company or commercial enterprise. I developed my personal qualities from my own aspiration to work in a fast growing industry that gives room for innovation and diversity. ...

Lens Crafters is an optic chain of about 870 special service shops, which is known for its operational strategy and customer service. It uses differentiation strategy to plan, where they offer goods and services, which are perceived to be unique in the market place. They have a lab on site where they offer a one-hour service to their customers. In that a consumer is allowed to pick a frame and lenses, and have it finished in an hour. The other part of their unique services is that they offer a ninety days unconditional guarantee for their products. In case, the consumer is unsatisfied with ...

Introduction

Toms Shoes Inc is a company that was founded in 2006 by Blake Mycoskie. It is based in Santa Monica, California and has a profit making subsidiary and another non-profit one called Friends of Tom (Binkley, 2010). The company majors in designing shoes and eyewear. The non-profit subsidiary is operated on the basis that for every shoe that the company sells another shoe is given to an impoverished child while a part of the proceeds from the sale of eyewear goes to eyesight treatments for people in third world countries (Lerman, 2011). This paper examines the presence of Toms on social media, ...

The project is about creating a surf competition to improve the BILLABONG Company sales. The surf competition will be used as an aid to raise money for a specific charity. Furthermore, raise awareness about the charity being supported. At the end some individuals would have received help from the cash collected, but at the same time the project will also have promoted the Billabong company image and profile. The project would still add value to the Billabong Company because it will hopefully increase sales through exposure. This is the primary objective of the project. Billabong as a company was established in ...

Fashion and time move at the same pace; in fact, one marks the other. Fashion directly responds to the cultural, religious, and political issues that define a society. As the time changes, fashion also changes. Fashion design is a global industry, and is one of the keys to general economic development. However, the industry is underdeveloped in most countries. For instance, the fashion design industry in New Zealand is not fully developed; there is lack of unity which hinders the industry’s growth. There are various players in the Fashion Industry New Zealand (FINZ). This paper focuses on the Fashion Label ...