Introduction
This marketing plan aims at documenting the marketing mix for the new product ‘Falafel’. As a new product in the Dubai market, this report endeavors to augment the demand for Falafel in Dubai in a bid to raise demand for Falafel in Dubai and ensure its success over the next decades as the ultimate vegetarian diet. The company has the mission of becoming the most favorite eating and drinking place for its clients. Globally, the company’s mission statement is centered on their strategic goal dubbed ‘Plan to Win’. In line with this strategy, the company focuses on exemplary ...
