Prepare your Google Shopping Campaigns for the 2016 Holiday Push (Christmas, Black Friday)
A shopping campaign enables advertisers to promote their products. The interested parties are able to access to detailed information about the product being sold even before they click on the advertisement. The retailing tools will then inform the advertiser about the performance of the product over a given period of time. Additionally, the shopping campaigns boost traffic to the seller’s website or shopping store, and assist the seller to acquire qualified leads. Usually, the seller sends a product to the Merchant Centre and creates a shopping campaign through his/her AdWords account. The campaign is in turn used to ...
