Brand attachment is an important element since it contributes immensely towards the ability of an organization to record persistent success and to survive in the long run. As a concept and practice, brand attachment refers to the strength of the bond that connects the brand with the self (MacInnis, Park, and Prieste 2014). It is a type of self-extension often characterized as analogous to interpersonal bonds. As such, according to Yao, Chen, and Xu (2015), individuals are known to extend their self to objects including places, other individuals, and possessions. It tends to capture not only the emotional but ...
Essays on Fashion Design
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Brand attachment is an important element since it contributes immensely towards the ability of an organization to record persistent success and to survive in the long run. As a concept and practice, brand attachment refers to the strength of the bond that connects the brand with the self (MacInnis, Park, and Prieste 2014). It is a type of self-extension often characterized as analogous to interpersonal bonds. As such, according to Yao, Chen, and Xu (2015), individuals are known to extend their self to objects including places, other individuals, and possessions. It tends to capture not only the emotional but ...
An art movement is a specific period characterized by artists who are driven towards a common goal. The fashion industry has made numerous attempts over the years to associate itself with visual arts and popular artists (The Art Story Foundation, 2016). The collaboration between artists and fashion is mutually beneficial for both parties. Fashion applies art more than most practices in the world to reach a wider and a more popular audience. These collaborations have seen the fashion design industry evolve, innovate and provoke its numerous designs and collections (Blechman, 2013). These collaborations have further been encouraged by common ...
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BA (Hons) Fashion Management
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THIS WORK HAS NOT BEEN SUBMITTED FOR ANY OTHER ASSESSMENT ”. “ I WOULD LIKE TO THANK MY SUPERVISOR, , FOR HER GUIDANCE THROUGHOUT THIS DISSERTATION. I WOULD ALSO LIKE TO THANK THE DESIGNERS SELECTED ON PROVIDING ME DATA AND SPENDING TIME ANSWER MY QUESTIONS THROUGHOUT INTERVIEWS AND THOSE PARTICIPANTS FOR FOCUS GROUP FOR TAKING PART ...
The fashion process is the gateway to understanding the human realm. In my experience, I have come to appreciate the benefits of using clear approaches in the materialization of concepts. Fashion would be quite meaningless if designers failed to handle it systematically. A close look at significant fashion icons shows the extent which process can vitalize clothing concepts. For example, Wales Bonner’s ideas follow a consistent pattern. Her creations are characterized by a strict adherence to particular themes. Arguably, she can be described as a revolutionary fashion warrior. This is owed to the significant leaps she has made ...
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