Essays on Fast Food Restaurant

Internship Paper

The purpose of this paper is to explain the entire internship experiences that I personally and professionally encountered during the timeline of internship position as “Subway Assistant Manager”. It firstly determines the challenges and difficulties that arose during the internship program. It then describes the duties and responsibilities of the internship with respect to the performed tasks and undertaken activities. It also gives an overview of the company description including its name, location, the category of product/service, and the approximate size of the company. It then explains how the internship prepared me for the workforce through gaining of three ...

MacDonald's is a fast food restaurant, which has 36535 restaurant branches in more than 119 countries throughout the world. It has maintained a lead in the hamburger fast food industry over the years. Its headquarters are at Oak Brook in Illinois, U.S.A. The company has established a website http://www.mcdonalds.com/us/en/home.html through which it advertises its newest offers, and through which customers can access it and get to learn more about it.

Background and History

Maurice and Richard Macdonald's established MacDonald's. It was initially a barbecue restaurant, but as it grew, the owners emphasized more on hamburgers. Ray Kroc later joined the company in ...

1.0 Introduction KFC, the world’s largest fried chicken chain restaurants, was started in 1952 by Harland Sanders, under the name Kentucky Fried Chicken though the idea was first discovered in 1930 when Sanders started to sell fried chicken to visitors in Corbin Kentucky. It is the second largest restaurant chain, with about 1800 locations, with over 3000 stores in China, and a revenue of about $ 15 billion, McDonald’s is the first (Hu & Xie, 2013). In 1939, Sanders came up with an original recipe for fried chicken incorporating 11 spices that are kept at the Company's headquarters in ...

Marketing

Introduction Among the products and services that consumers encounter on a regular basis are the ones found in McDonalds fast food restaurant. It is not mostly the favorite restaurant, but the fact that experiencing its products and service at least more than one time leaves a question of why the brand is so widely recognized and its positioning strategy creates an influence on a person’s purchasing decision. The short discussion will identify the company’s branding and positioning strategy, that influence people from continuously patronize the brand despite the negative perception of McDonald’s food on health.

McDonalds Branding Strategy

The ...

Individual Project of McDonald’s

Individual Project of McDonald’s Different organizations belong to different industries. One of the most distinct among them is the food and service industry. Thousands of organizations belong and operate within this industry. It is otherwise defined as catering industry, which provides prepared meals such as restaurants and fast food chains. Food service industry is important when it comes to sustaining the supply of food products in the market. Thus, food service companies are known to influence the people’s eating habits (United States Healthful Food Council, 2012). For many individuals, eating out became a necessity more than luxury. ...

Service Management Report 3

Introduction 3 McDonald’s Service Management 3 Motivation 3 Leadership 5 Learning and leadership management 5 Human resource management 6 Culture and diversity 7 Information technology 7 Communication 8 Apple’ Service Management 9 Agility to allow innovation into completely new areas 10 Build and enforce a performance culture... 12

Conclusions and recommendations 14

Service Management Report Introduction This report aims at demonstrating the manner in which organizations provide services to their clients and how their approaches differ with each other. For purposes of this paper, two business organizations will be analyzed. These are the McDonalds Corporation, a fast food restaurant and Apple, a ...

ANALYSIS OF MCDONALD’S MARKETING STRATEGY

Introduction McDonald’s maintain the first position in the fast food industry through appropriately embracing the intrinsic and extrinsic attributes in its SWOT analysis. The evaluation addresses the weaknesses, the threats, opportunities and strength which may negatively or positively influence the success of the fast food restaurant (Businesscasestudies.co.uk, 2016). Additionally, the client’s expectations and perceptions of the restaurant also affect the success of the McDonald’s products in the contemporary market. This article, therefore, pinpoints the reactions of the fast food chain to the consumers’ perceptions and its effectiveness. Moreover, the report covers the recommended strategies that the ...