The two products that Timbuk2 makes and sells are the San Francisco based custom tailored messenger bag and the Chinese produced laptop bags. The competitive dimensions driving sales of the bags are different. However, they enjoy the same synergy that is the brand image that the firm has acquired of its products over time. The key dimensions driving sales of the messenger bag include the fact that it is tailor made to the requirements and needs of the consumer. Indeed, clients have the opportunity to give their specifications and designs and the same is incorporated in the production process. ...
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