Essays on Favorite Place

Seattle in Washington, USA, may have come home to several persons across America and the world, in fact, through the little glimpses and aerial shots that we get during Sondra Rhimes’ Greys Anatomy, or made a household name because of Sleepless in Seattle, but for me Seattle is truly home. For me, Seattle is more than the upwardly mobile young people who sip coffee and appear to be talking about changing the future; it is more than its reputation of being a place of rain; it is more than the memory of Gary Payton, Sean Kemp and George Carl ...

Consumer behavior incorporates the customers’ decision making process towards developing a positive buying behavior. The organizations that understand the consumer behavior of the customers, can enhance and modify their marketing strategies in order to influence the consumer behavior in such manner that the customers engage in the positive buying behavior (Solomon, 2014). The current paper enlightens the marketing strategies of McDonalds with respect to the consumer behavior that the organization has addressed in order to attract and retain its customers. McDonald’s mission is to become the favorite place for its customers to eat and drink and it is ...

History of the Company, Mission, Vision, Strategies

IN 1954, the first McDonald’s restaurant was opened in San Bernardino, California. It was run by Dick and Mac McDonald (Neate 1). It is essential to refer to the fact that this business entity operates in the area of restaurant business, while practicing such business approach as franchising. The locally-relevant menu of the foods and beverages at different acceptable and affordable levels of prices is offered in the set of these restaurants all over the world (more than in 100 countries). As it has been already stated, the global system of this company is composed of the restaurants, ...