1. Introduction
Pricing policy in the air transport industry is dependent on several factors. Some of these factors include the running cost of the airline which includes cost of fuel, cost of maintenance, cost of hiring and retaining employees, marketing and promotional costs, landing fees to mention but a few. The pricing policy in the operation of an airliner is also influenced by the demand for the specific routes, target market and the degree of competition the industry. Basically the pricing strategy of an airline is meant justify the economic viability of the carriers’ operational activities.
2. Airline’s Preferred Pricing Strategy
For one to understand the pricing ...
