Executive summary
Tesla is an example of a company that is able to disrupt an industry. Before Tesla, the fully electric car was an idea in the research and development laboratories of gasoline-powered cars. After Tesla, the fully electric car is almost synonymous with the name of the company. The technologies behind the car are still expensive and this means that it is still a niche product. However, Tesla is working towards making it a more mainstream car. This paper looks at the efforts of Tesla to get its Model S into the Singaporean market. This paper begins with an introduction ...