Introduction
Advertising is form of communication that is directly invoked in passing critical messages to the target audience. It is also termed as a promotional mode that has persuasive instincts of swaying buyers to a given direction. Therefore, advertisements for sales promotion are destined to orient the thinking and perception of buyers to a given product. While there are different forms of advertising, the main message expressed by these ads is always the same, and it holds one precept of persuasion to the target audience. It is the backdrop for competitive edge that most advertisers come up with different messages, ...