Prices in Healthcare Industry
Like in all consumer services markets prices do play a great role in the healthcare industry. However, unlike in the other markets there is lack of transparency in the healthcare industry. Thus patients are not able to make comparisons based on prices when shopping for health care services since providers in the industry do not disclose their prices before the services are offered (Sinaiko & Rosenthal, 2011). Prices in the industry are important as they are used by the consumers to compare between different providers. Also the consumers are able to assess the value for their money from the prices charged ...