Executive Summary
The purpose of the paper is to describe the launch of the new product by LEGO. It is very famous toy company, which produces kits of varying degrees of difficulty for the acquisition, as well as sets of differing details. The most famous series of LEGO are called “The Lego” or “The Lego system”. It is represented by a variety of series, “City”, “Castle”, “Space”, “Pirates” series, “Star Wars”, “Harry Potter” and so on. FIFA World Cup is one of the greatest events. Launched in 2012 series of FIFA World Cup brought profits of almost DKK5 billion (The LEGO ...