Essays on Finalise

Contract of Sale of a Good and Legal Obligations of Concerned Parties

Introduction This research paper presents an analysis of a case study and is written to address breach of law of contract concerning sale of a good (bicycle) by a last year student named Jonas. He placed an advertisement in one of the sports magazine making an offer to the general public to sell his bicycle. Jonas was approached by two first year students named by Sarah and Saleh at different times on the same day. As this last year student was not aware about the telephonic message placed by Sarah, he sold the bicycle to another first year student ...

Executive Summary 3

The Concept of Social Media Marketing (SMM) – An Introduction 4 A brief introduction of Gordmans Stores Incorporated and the manner in which its vision and mission statement has influenced its digital marketing strategy and decision-making 4

Three Key Recommendations on How Gordmans Stores Incorporated could Apply Digital Marketing Strategies and Benefit from this Concept 5

Recommended Strategy Number 1 - Social Media Marketing Approaches 5 The Passive Approach 5 The Active Approach 6 Recommended Strategy Number 2 – Reach Unique Target Market for B2B Connections 6 Recommended Strategy Number 3 – Interact Actively with Visitors and Customers to get Personal 7 Conclusion 8

References 9

Executive Summary This paper is aimed at making simple, concise and relevant strategic recommendations using which Gordmans ...