WT Grant Company was known as the largest retail company in the urban areas of the United States. The main reason for the success of the company was its low-cost chain as compared to its competitors in the US market. The company liquidated due to its ineffective strategy to counter the competitive environment factors prevailing in the market. The major causes of the company’s failure in the market are mentioned below.
Financial Distress
It was the main reason for the failure of WT as it was unable to remain financially strong and increased credit risks to a high extent. The ...