Essays on Fitness Industry

How can content marketing on social media channels be used in order to increase the level of customer engagement for the UK fitness industry?

Introduction Social media channels represent the new phenomenon, that has forced industries to change their attitude to marketing strategies, brand awareness, and customer engagement. The social media channels today pose certain threats to the traditional advertising, which treats the customers as a homogeneous crowd . In this extent, the social media channels are highly personalized presenting the versatile and verified social media content to the targeted audience. The marketing specialists are always in constant search of ...

IFTC entrepreneurship plan

Changing lifestyles present an immense opportunity for Instructional Fitness & Training Center (ITFC) to grow its bottom line. Changing lifestyles are increasingly geared towards healthy living, which is illustrated by the increased focus on health issues such as obesity (Fitness Industry Analysis, 2016). Introducing a line of business dealing in sports nutrition and diet products is therefore an innovative idea. This is because it not only provides a complementary product but also ties in well with the goal of most of the business’ clients, who are primarily fitness enthusiasts to maintain a healthy lifestyle as exemplified by their dedication to ...

Industry Overview

Planet fitness relates to the fitness industry that includes fitness centers and weight loss centers. The US fitness industry is growing rapidly that is indicated by the increasing numbers of paid gym members by 18.6 percent in the period 2008-2014. There were more than 34 thousand centers in the United States in 2014. The revenue of the overall US fitness industry increased to $24.2 billion that is 7.4 percent in 2014.More than 533,200 people are currently employed in different fitness centers, and the employees are also expected to grow by eight percent by 2024.The market research shows that ...

People of all ages need to exercise and incorporate fitness into their daily routine because it is a necessary part of a healthy life. Young people need to be aware of the fact that they need to be physically fit on order to be able to perform various roles in life. Mental health is related to physical health because the body needs to receive the energy which is transformed into feeling good and positive about life in general. An average person is supposed to use walking as a form of exercise because that is a natural form of becoming ...

Introduction

Music is widely used to provide entertainment and relaxation, it’s impossible in today’s world to imagine any event without the presence of music, hence inviting psychologists, sociologists and many others to research the application of music in various aspects of life. Music has given a successful leap to many industries like fashion, television and events; the list is long however it is important to notice that despite having no direct relation with these industries music has added a great value to them. In a similar fashion, music has a great impact on the fitness industry as well and there are multiple ...