Exam: An Analysis of Better Place Company
Introduction Better Place develops and sells battery-charging and battery-swapping services for Electric cars. The company has progressed slowly and faced numerous challenges since the inception in 2008. The company has registered a loss of $500 million and a less than significant sale of about 750 cars in a period of six years in its main market-Israel (Gunther). The company is on the verge of bankruptcy and this has been caused by negative effects mainly from its macroeconomic environment. In spite of the current challenges that Better Place is facing, the industry in which the company operates is attractive and has a ...
