Section 1: General Product Information
The diabetes program is a hospital-based program offered by XXXX Hospital that is available to both inpatients and outpatients in an independent diabetes center. The program features a variety of physical fitness, nutrition, and education programs that aim to prevent new cases and reduce risks factors of diabetes as well as treatment programs. Social marketing will be applied in the marketing of the diabetes program. The marketing strategy develops and integrates marketing concepts to create awareness, integrate research, and inform the consumers of the delivery of effective and segmented, equitable and sustainable diabetes programs. Social marketing is a strategy ...