Essays on Fogle

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Subway Corporation Subway is the world’s largest fast-food restaurant for sandwiches which is based in Connecticut, US and founded in 1965. Its main products are submarine sandwiches and salads. It is the third largest fast-food business in the world behind MacDonald’s and KFC. It is a multi-national corporation with 44,672 restaurants in 111 countries, even surpassing the number of that if Macdonald’s. The future outlook is bright with a projection of 100,000 outlets by the year 2030. It has five regional centers in the US, Europe, Australia-New Zealand, Asia and Latin ...

It is indeed right to appreciate the fact that change is inevitable. In every aspect of our living, it is very difficult for many factors to remain the same because humans are dynamic beings. A paradigm shift is a significant change that is seen on a particular aspect and usually takes a period for the change to be effected. There are many factors in the world we live in today that have experienced significant degrees of change; they include human interaction, science, the family setting, governance, education and many others. In this case, the primary concern will be drawn ...

Introduction

Learned helplessness is one of the phenomena thought to be relevant in understanding depression in humans. Depression is believed to be a reaction learned by a person from events known to be stressful, but inescapable at the same time. Although the “learned helplessness” theory does not completely explain human depression, it is essential for understanding the reasons behind the feelings of depressed individuals such as being helpless and hopeless. Also, the theory explains the loss of sense of personal control over life events of many individuals. Thus, enhancing the sense of personal control may improve the situation of individuals that had ...

Impact of Emotional Appeal on the Subway Brand

Impact of Emotional Appeal on the Subway Brand

Introduction

Subway has become an important brand in the fast food segment, in the US as well as globally. The brand was founded primarily to serve submarine sandwiches in 1968 by Fred DeLuca and Peter Buck. From a single restaurant in 1965, the group managed to expand to 40,000 restaurants worldwide, and far exceeding McDonalds in restaurant penetration in the US. This report seeks to explain the importance of Emotional Appeal on consumer behavior, and the benefits obtained by Subway using this concept in its ads. Emotional appeal is defined as ...

Disability is generally defined as a restriction or loss of functionality ability as a result of body or mind (Wiebers, Feigin & Brown, 2006, p7). In light of this definition, disability is therefore perceived as a problem. Disabled people accounts for 10-20% of the total world population, therefore, they are part of our community and are entitled to access the same public utilities as the general populace, including Healthcare facilities and services. However, specialized care is required when dealing with disabled people especially in the healthcare setting. The healthcare professionals ought to understand effectively how to work with people with disability so as ...

In “Young Goodman Brown,” Nathaniel Hawthorne uses a variety of literary devices in creating a story with a strong theme and characters which are fully rounded and believable. Of these devices, his use of symbolism and imagery are rife. This is of the more well-known stories exploring 17th Century Puritanism and, even on a first read, it is clear why. Hawthorne depicts the chosen situation carefully and convincingly to the reader, not only entertaining them but also informing them as well. As with many of Hawthorne’s works, this story has been discussed by many academics in the field over the years since it ...

Introduction

Language is a channel through which people communicate with each other. It is of utmost importance for a child’s development as it enables a child to gather information, process it and create conceptual images in his or her mind. Verbal communication enables a child to comprehend the world around and learn from it. Thus, language is an integral part of both, the formal and informal education systems. There is an increasing focus on enabling children to learn more than one language in the United States (King and Fogle 1). Bilingualism is the capability to communicate in two languages with almost equal proficiency. ...

In “Young Goodman Brown,” Nathaniel Hawthorne uses a variety of literary devices in creating a story with a strong theme and characters which are fully rounded and believable. Of these devices, his use of symbolism and imagery are rife. This is of the more well-known stories exploring 17th Century Puritanism and, even on a first read, it is clear why. Hawthorne depicts the chosen situation carefully and convincingly to the reader, not only entertaining them but also informing them as well. As with many of Hawthorne’s works, this story has been discussed by many academics in the field over the years since it ...