1. The external environment has a crucial role in shaping an industry and an individual company’s future (Tan 2013). In order to make the business ahead of the competition, a company must be able to adjust its strategies in such a way that it would reflect the environment where it operates. It is important for a company to understand its external environment since it affects the business and its operations. There is no business that is insulted from its external environment. Issues such as political decisions have an impact on a business because for example, it can change ...
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The use of free samples is one among many subtle marketing strategies used by fast food companies in the United States. Most fast food companies mainly use free samples when introducing new food products into the market. Usually, customers are not aware of how the new food products taste or smell, and the free samples, therefore, give them an opportunity to try them before buying them. Even though this marketing technique seems subtle and unobtrusive, of important to note is that it can create an instant demand for selected products. For instance, a free cookie sample to a child ...
A merger is the unification of companies. Usually, there are five types of mergers: product extension mergers, conglomerate merger, market extension merger, horizontal merger, and vertical merger. Each type serves a unique economic function for the businesses involved. Acquisitions occur when a company takes over another firm (Galpin, & Herndon, 2014). The difference between the two strategies is that a merger is meant to combine the interests of the business entities involved thereby creating a firm that is much stronger. In mergers, the two combining companies usually get a new name. The merging companies are mostly the same size. On ...
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ORDER AN ESSAYProblem Statement - What are the Problems that require Attention?
The case study ‘Morrison’s Dilemma’ by Leonard A. Jackson over the Caribbean restaurant by the name ‘Irie Caribbean’ discusses in detail all the aspects of restaurant operations, reporting about each and every aspect of its functioning to find out the problems faced by the management. Morrison and his partner wanted to turn the business into a profitable venture. This case study digs deeper to analyze why the business has not been able to generate profits as per the owners’ expectations. Jackson, the case study writer, quotes Morrison in the beginning, feeling proud to get second ranking for the ...
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