Introduction
The First United Bank and Trust is a financial institution based in Maryland, U.S.A. that is known not only because of the quality and integrity of its banking services but also because of its commitment to customer service responsibilities, which it efficiently and effectively performs using social media strategies. This financial institution owns and maintains its own website with a lot of rich, dynamic, and interactive features that its clients need. The First United Bank and Trust also maintains a strong line of communication with its clients via the social networking platforms Facebook and LinkedIn, which are two of the biggest possible sites ...