Essays on Franchisees

Identity crisis for McDonalds

Inability to identify with specific customers

Realignment of the organization’s strategy Management’s meeting on the quality of products being offered Listing of better business operations for the company Improvement in operations Higher quality food Improved menu through wider variety Improvement business partnerships Better franchises Duplicate business model Marketing strategies Advertisements Social media presence Product promotions Body McDonald’s has had issues with its identity for some time. The identity is doubtful following the extensive exodus of the customers from the McDonald’s fast-food points. The company has not yet identified with a certain class of customers who ...

<<Name>> <<Professor Name>> <<Subject>> <<Date>>

Business Model Generation

Tim Horton’s is Canada’s largest chain of Quick Service Restaurants (QSRs). It was acquired by 3G Capital and Burger King in 2014 with the creation of a new entity – Restaurants Brands International. Since 2014, the chain has expanded its operations not only in the United States but also globally in the Arabian Gulf.

Part 1: Business Model for Tim Hortons

Tim Horton’s future growth is greatly dependent on its key strategic partnerships. The QSR chain works through a model of partnerships (franchisees) and joint ventures. Tim ...

Analysis of Nike and UK Market Strategy Project

Discuss whether or not the retail strategy is being executed effectively by the retailer. Provide research support for your argument. Identify why they did or should expand globally. Nike effectively executes retail strategy. From analysis of research on the company’s strategy in the UK, the company operates same format retails stores across the UK. The retail stores are either operated as franchised retail outlets or company-owned retail outlets (Soni, 2014). In addition to the retail outlets the company also sells its products through ecommerce. In the recent past the company hired a new digital strategy manager (Giordan, 2016). ...

The franchise business model is based on a successful business model of another firm. The franchisor gets to avoid the liability of building other stores and further investment to continue the distribution of its goods and services to its consumers while the franchisee benefits from the success of the franchisor (Santa Clara University, 2016). The franchisee makes more profits than a direct employer because a franchisee has direct shares in the business venture. KFC is an example of a business that has adopted the franchising business model. The company which is global operates on both company-owned and franchises across ...

Management

Financial Analysis The strategy of the company is working, which can be explained from the financial analysis of the company. The Return on assets of the company is indicating positive trend by showing improvement. It is representing that the company is managing its assets in an efficient way, and is earning revenue from the assets. Return on invested capital of the company is also showing marked improvement, which means that the company is generating investment from the capital that is provided. Return on equity of the company has also increased in recent years if considered from 7 years time ...

Page 1

IBM’s Changed Strategy IBM (International Business & Machines) is famous for transforming from survival to successful company, changed its overall business strategy due to intense global challenges and competition. The company started as a Hardware Production Company in the early 1900s then transformed to a Service company in late 1900s. Now, IBM has become a Software Developing Company after vast transformations and changes in strategies. IBM faced the diverse range of challenges including demands of globalization, innovation, and growth that encouraged IBM to revise the business strategies. However, this change was formal planning process based on three global key ...

The most important element of Kroc’s strategy was a concept of uniformity. Thanks to his experience in sales, Kroc recognized the significance of uniform standards. His strategy guaranteed that customers of McDonald’s all over the country could anticipate receiving the meal of same size and quality in different restaurants and these expectations would be met by McDonald’s franchisees, no matter where they were located. In order to achieve this ideal of uniformity, Kroc developed standards of operation, trained franchisees and monitored all McDonald’s outlets to ensure that they met these standards. In addition, Kroc’s ...

Operations Management: Case of Holton Hotels

The success in business operations is possible through skillful and strategic approaches to various aspects of the operations. Every business organization depends on its stakeholders who are essential pillars of the success (Walker et al., 2015). In particular, customers are highly valuable for a business organization. The modern business environment is highly competitive. Some current successful organizations may fail in future due increased competition and the imitation of their strategies as well as intrusion into their business intelligence by the competitors (Walker et al., 2015). Therefore, the managements have to improve their approaches to business operations to align them ...

dd mmmmm yyyyy

Subway Corporation Subway is the world’s largest fast-food restaurant for sandwiches which is based in Connecticut, US and founded in 1965. Its main products are submarine sandwiches and salads. It is the third largest fast-food business in the world behind MacDonald’s and KFC. It is a multi-national corporation with 44,672 restaurants in 111 countries, even surpassing the number of that if Macdonald’s. The future outlook is bright with a projection of 100,000 outlets by the year 2030. It has five regional centers in the US, Europe, Australia-New Zealand, Asia and Latin ...

Introduction

McDonalds is one of the largest fast food chains in the world and in the world. The company was founded in 1940 in San Bernardino, California by Maurice and Richard McDonald. The company which served about 68 million people daily, was renamed McDonald Corporation when it changed ownership to Ray Croc in 1955. McDonalds runs approximately 32,000 restaurants in 117 countries and has 1.5 million employees many of whom work for the franchisees (Downie, 2015). 75% of the restaurants are run by franchisees and besides obtaining revenues from sales, the company obtains massive profits from royalties, rents and ...

Internal Analysis of McDonald’s Corp.

Introduction McDonald’s is the biggest chain of hamburger fasts food cafes around the world with over 50 million consumers. The corporation was started in 1940 by two brothers in San Bernardino, California (McDonald’s. com, 2016). Today, McDonald's is the leader in global food service retail with around 35,000 locations in more than 100 nations. However, most of its worldwide restaurants are owned and operated by independent local business people. Additionally, the alignment strength in McDonald’s is its franchisees and suppliers. This system has been the reason for the long-term success of the corporation. In the ...

Abstract

The period of economic recession impacts significantly on the nature of the organizational learning strategy. According to a survey conducted by Personnel Today, in 2009, economic recession affected the learning and development strategy by 59% globally (Personnel Today, 2009). Economic recession is usually a long duration of economic decline characterized by low output, unemployment, a decline in the availability of credit, reduction in the level of trade, and fluctuations in currency value. These challenges affect the ability of industries to manage their human resources (HR) effectively. In particular, the period of recession affects the ability of the management to ...

Krispy Kreme is a well-known company that was founded in 1933 in Paducah, Kentucky. Krispy Kreme became a regional chain in the 1940s and in 1973 there were already 94 company owned stores and 25 franchises. However after the death of Vernon Rudolf, who was one of the Krispy Kreme’s founders, the company went through several troublesome periods some of which resulted in the failures that could not be easily resolved and required demonstration of the strong leadership from the top managers. When analyzing the case study it seems that Krispy Kreme’s top managers failed to build ...

Business case scenario analysis

Abstract The successful enterprise Three Guys Garage is facing challenges for expansion, succession planning, and the use of innovation in their services. Growing the brand can result to the loss of operational and service quality control while not doing so will limit TGG’s sustainability in the future. Growing the brand also provides enormous opportunities for their apparent successors to gain experience in running a large enterprise. Franchising the TGG brand provides at least three advantages in the expansion and planning fronts: easy access to better managerial talents; easy access to expansion capital; and significantly minimized risk exposure. However, ...

Conflicts among individuals in society are natural and inevitable occurrences. Social issues create people’s collaborative and adaptive functions, which lead to the steadiness of the common system. Moreover, continued conflicts among individuals in a society can change their economic behaviors and beliefs. Societal issues often distort people’s preferences and choices of a particular commercial product. In other words, it can arouse and improve the economic responses of individuals for better. For instance. The food conflict revolves around principally on the macroeconomic level. This is due to the verity that food is a product of economy since in ...

History of the Company, Mission, Vision, Strategies

IN 1954, the first McDonald’s restaurant was opened in San Bernardino, California. It was run by Dick and Mac McDonald (Neate 1). It is essential to refer to the fact that this business entity operates in the area of restaurant business, while practicing such business approach as franchising. The locally-relevant menu of the foods and beverages at different acceptable and affordable levels of prices is offered in the set of these restaurants all over the world (more than in 100 countries). As it has been already stated, the global system of this company is composed of the restaurants, ...

List of Figures

Figure 1: Simon Sinek's Golden Circle 4

List of Tables

Introduction Subway, the world’s largest restaurant franchise, was founded in 1965 by a 17-year old college going kid, Fred DeLuca as a means of fulfilling his dream of becoming a medical doctor. He was looking for a way to earn money to pay for his college and had money only to eat burgers in restaurants. His family friend, Dr. Peter Buck, loaned him a 1000 USD and suggested that he open a submarine sandwich restaurant in Bridgeport, Connecticut. Based on his experience of eating unhealthy burgers, Fred DeLuca wanted to focus ...

Dunkin’s Donuts operates two main brands, which are Dunkin's Donuts and Baskin-Robbins, in more than 60 countries using a distribution of more than 1800 franchises located in different parts of the world. One of the biggest challenges facing the growth of the Dunkin’s Donuts is the existence of poor franchise relationship that has resulted to numerous law suits every year. It acts as a major setback towards the development and expansion of the company since such lawsuits ruin its reputation; thus, scaring away investors from investing in the company. For instance, in 2010, the company experienced a ...

Business Perspective

Part One The first franchise offering is the UPS offering. In order to be a business owner, one will need the seed capital to start up the operation. UPS requires that a franchisee to have $167,825 - $535,580 when the franchise is opening in the traditional locations and $139,673 - $254, 562 when the franchise is opening in a non-traditional location as the startup cost (Franchise Direct, n.d.). UPS requires an additional $150,000 as the net worth of the franchisee and $60,000 -$100,000 as the liquidity (Franchise Direct, n.d.). The biggest challenge ...

1.0 INTRODUCTION According to Ekelund (2014, p. 76-77), the franchisor-franchisee relationship is far more complex than the traditional supplier-retailer relationship. First, the franchisor retains the ownership of the brand or the trademark, which the traditional supplier did not over its products. Second, the relationship is subject to conflicts, directly arising from the independent power of the franchisor and the franchisee as well as the interdependence of both. These factors create a flash point in the relationship, which if not effectively managed can destroy the relationship and economically impact on each other as a consequence of the relationship. In this ...

Body Shop Case Study

Body Shop Case Study Using the classification introduced in the class presentation, The Body Shop may be recognized as a LOB/product division leadership company that has unique products and operates at the international level, mainly in the developed countries with large consumer markets.

For The Body Shop entering the new markets is the next stage in the development.

However, there are no assigned country managers and the key managerial decisions are taken in the UK. Through franchisees the new products and product knowledge are made available worldwide. Despite the global scale of activities much control is still concentrated in the UK due to the parent company’s culture that The Body Shop’s founders ...

P1: Marketing is a social process, which identifies, forecasts and satisfies the needs of the customers in a profitable way. Marketing strategies are overall plans, which fulfill the needs of the customers . Marketing techniques ensure the effective delivery of a market plan. The three marketing techniques available are growth strategies, survival strategies and branding techniques. The four categories of growth strategies are “market penetration, market development, product development and diversification” . Market penetration refers to increasing the number of consumers buying the product. Market development refers to marketing an existing product to a new market. Product development refers to selling a ...

Executive Summary

The case study is about a well renowned cosmetic brand INGLOT, a family owned business that was started in way back in 1980 and today is spread across 44 countries with its wide range of cosmetics. The report is going to focus on the company micro level and macro level road map. It will highlight the priorities, achievements and challenges faced to establish and expand both domestically as well as internationally. It will thereby conduct a strategic evaluation of the company by using VRIO strategic tool to find out the sustainability and competitive advantage of the company.

Since the company is vast ...

Introduction

According to Jack Trout and Steve Rivkin (2010), “what have changed in business in recent decades is the amazing proliferation of product choices in just about every category” (2). Authors exemplified this statement by referring to the choice of providers in the U.S. healthcare industry. If earlier, nothing but services by your doctor, your hospital, Medicare and Blue Cross was on offer, modern healthcare industry us characterized by a strong rivalry of multiple providers. So, under the circumstances of modern highly competitive market, companies need to offer products and services that have the potential to stand out the competition.

Most ...

Abstract

This case study seeks to highlight the operations of 7-Eleven, the world’s leading retail convenience store chain with the aim to understand its business model on which its promotional strategy is based. The research and review of literature revealed that 7-Eleven has a promotion strategy based on value creation and product differentiation. Since its establishment, the company has undergone a tremendous change which has seen it evolve from a traditional convenience store to a multi-billion dollar convenience chain with a majority of its operations on foreign shores. It intends to utilize the same values to promote its existing as well as new outlets ...

Franchising refers to a situation under which a business relationship involves an individual or a company owning a system, a franchisor, granting a business license to an individual or a company mandated to operate a franchise system or store on a casual basis. This person or company granted the license is usually referred to as a franchisee to the granting company or an individual involved on the business relationship. This would involve authenticating the use of the franchisor’s trademarks, operating systems and brand at a previously agreed fee. This is normally done under a series of specified agreements and obligations between the two parties involved; the franchisor and the franchisee. ...

Part 1: Increase in the Medicare Patient Population

This research project aims to determine the relationship between the success of Amazon coffee in Thailand and the franchising business model used. It also aims to find out the differences of marketing composition factors and psychological factors which may affect the customer behavior patterns of Amazon coffee in PTT gas station in Bangkok as well as Suratthan. Yet further, the research project will look to highlight the benefits that entrepreneurs may stand to gain as a way of improving the marketing strategies to use. Thus the research is an all-round one focusing on the product, customers and entrepreneurs. According ...

Introduction

This case study focuses on the opening of new Dunkin Donut locations. Dunkin Donuts is an international donut and coffee house company with headquarters at Canton, Massachusetts. The company belongs to the food and beverage industry. The company offers baked foods such as donuts and bagels; iced beverages; hot beverages; soft drinks and frozen beverages (Rangaswamy, 2012). The management of Dunkin Donuts franchise intends to open five new stores in two years’ time. This case study presents the job design (Franchise manager, baker, accounting manager and coffee maker); organizational design; recruitment and selection procedures and the training and performance ...

IKEA’s Global Strategy:

Summary of the background and facts IKEA, a furniture manufacturer and retailer, is nowadays known in almost the entire world.It was founded in 1943 by Ingvar Kamprad as a small furniture store that served local consumers who were looking for good quality and low prices. From the very beginning IKEA contracted with independent furniture manufacturers who were not allowed to sell to other stores. The goal was to design furniture that could be easily assembled at the consumers’ home while keeping quality high and costs low. Inventories were held high and furniture was standardized in order to benefit from economy ...

McDonald’s is the largest food service retailer of the fast food industry. Ray Kroc started the group of McDonald’s in the year 1955 in Illinois, United States. The company employs 444000 employees in 35429 restaurants located across 119 countries . A majority of the restaurants operated by McDonald’s belong to individual franchisees. The key factors that contributed to the success of McDonald’s are its suppliers and franchisees. Over 80 percent of the restaurants run by McDonald’s belong to the franchisees. McDonald’s has a market share of 57 percent . The company enforces the “Plan to Win” ...

Recipients: All team members, Marketing Department, Store Managers

Dear Team Members, You all may very well know that Walt Disney Company is a giant in entertainment industry. Disney’s businesses give a diversified look, but the company is devotedly focused on happy experience creation for the individual customers and families. All their business can be classified into three segments i.e. creation of entertainment, providing memorable travel experiences and distributing proprietary consumer products. They serve these segments with their products and services, which include theatrical films, TV broadcast programs, online entertainment materials, theme parks, electronic games, exotic hotels and resorts, tour packages, video games, and a range of consumer merchandise. ...

Introduction

Demand for Mexican food is probably the fastest growing in the restaurant industry in Canada. Steve Grill realized this and founded Quesada Burrito in Toronto in 2004. Although Burritos were doing well in United States and other parts in North America, none was in existence in Toronto by then. Despite having no experience in restaurant industry, Steve decided to take the risk of starting up a Burrito restaurant. His brother Greg, who was an information technology consultant joined the business later which was a major boost to the business. This led to expansion as the two opened up four other Quesada ...

Management

McDonalds in Asia - Introduction McDonald’s is easily among the most recognized brands in the world with branches stretched across seven continents and still expanding. However for a business such as McDonald’s, overseeing thousands of branches and the task of ensuring the efficiency of all the stores in closely adhering to quality standards is astronomical. The fast food giant has branches licensed to franchisees in China, Malaysia, Indonesia, the Philippines, Singapore, Japan, Thailand, and among others. The case study encompasses the crucial elements that that are directly attributed to the McDonald’s operations in Asia and ...

Introduction

Dunkin' Brand Group is among the largest fast food companies. It is comprised of over 17000 points of distribution and operates in more than 57 countries. The headquarters of the company is in Canton, Massachusetts, in United States. In the fast food industry, it entails of two brands, Dunkin' Donuts and Baskin Robbins. Dunkin' Donuts is known for its swift customer service and high-quality coffee. Alternatively, the Baskin Robbins brand is known for its "31 flavors" slogan that represents 31 new flavors. Dunkin’ Donuts products include bagels, donuts, muffins, and hot and iced coffee. Baskin Robbins brand deals with ...

HRTM3203 – Individual Assignment

McDonalds Business Report COMPANY STRUCTURE McDonalds is one of the biggest food chain in the world. The company serves more than 50 million customers everyday. This would not be possible without the strong company foundation that has a good company structure. Don Thompson, President and Chief Executive Officer – Don has been working with McDonalds for 23 years. He has helped the company drive its business using global strategic innovation throughout the organization (aboutmcdonalds.com). Tim Fenton (COO), Jose Armario (EVP), Peter Bensen (CFO), Bridget Coffing (CCO), and Richard Floersch (CHRO) are among the other executives that handle the ...

Company Mission and Critique

Dunkin Brands Group Inc. is among the world’s top franchisors of the fast service restaurants that serve baked goods, cold and hot coffee, and hard serve ice cream. The Company’s brand groups include Baskin- Robbins, Dunkin’ Donuts, and Togo’s that are among the best loved names within the restaurant industry. Among the three brand groups, Dunkin’ Donuts is the biggest baked goods and coffee chain in the world, whereas Baskin Robbins is the leading ice cream franchise in the world. Togo’s is a fast growing and youngest of all the chains. It serves approximately164, 000 sandwiches ...

Executive summary

The following marketing plan (which can be viewed as a part of overall business plan) was develops in order to inform the employees and potential franchisees of the company’s current situation and direction. Having been launched in 2002 as a pioneer of affordable massage and spa (Massage Envy Spa, 2013), Massage Envy Franchise, is currently offering a wide range of services. Despite confident position at the market and environment’s receptiveness of company’s high-quality services, the business is looking forward to improving its business and marketing strategies. Over the next five years of its functioning, the company can win new ...

Business-Level and Corporate-Level Strategies

Introduction McDonald’s is world largest fast food service retailer. The company has successfully expanded its business outside US market. It operates in 118 countries and has opened around 33000 restaurants. Richard and Maurice McDonald founded the company in 1940 in the United States as a standalone barbecue restaurant. Further in 1955 Ray Kroc started franchising restaurants and improved company return on capital. Hamburgers, cheeseburgers, French fries, chicken, soft drinks, milkshakes, breakfast items, and desserts are the basic menu of its restaurant. The mission of the company states that “to be our customers' favorite place and way to eat ...

The Company

Overview The Body Shop is a successful chain of cosmetics shops, based in the United Kingdom, and founded in 1976. The company has shown remarkable growth, with revenues increasing from £2 million to £28 million in just 4 years from 1983 to 1987. The rapid growth was accomplished largely by franchising. By almost any measure, the first 15 years of the company’s existence must be considered one of the most successful in business history.

Key economic and technical background

The company was founded on a mixture of ethical principles and savvy business insight. The founder realized 2 important facts: - First, traditional cosmetics ...

CBC Video Case Studies #1 & #3

CBC CASE STUDY #1: Showdown on the Virtual Frontier (Cyber liability) - What was the legal issue respecting the toy sale web-site? The issue of cyber liability continues to puzzle many ecommerce entrepreneurs today. While ecommerce gives people the benefit to reach out to global audiences at the click of the mouse, little do they realize the complexities associated with online businesses today. In simple terms, cyber liability can be defined as the risk posed by people conducting business over the Internet, or over other networks. Many excited entrepreneurs start their business online, knowing little about the ...

We understand the great concern that many people have shown with regards to the St. Louis incident involving a guest receipt. We have always relied heavily on openness with our valued customers and are thankful for the opportunity to respond to this unfortunate crisis. We are a company that depends on many thousands of very diligent employees because they ensure delivery of service to you, our esteemed customers. Our franchisees support and value our employees in their daily work by providing them with good working conditions and competitive salary arrangements and benefits. However, the unfortunate incident with the receipt is in ...

Part I

In the year 2012, McDonald had a total revue of $27.567B. This was the total revenue from the firm together with the revenue from its franchised firms. The company alone made $18.603B, an increase of 2% from the previous financial year. In the same year, Yum made total revenue of $13.633B, with $11.833B from the company and $ 1.800B from its franchised and licensed firms. Burger King made $ 1.966B in revenue, in 2012. Though McDonald’s faced a lot of competition from Burger King Worldwide (BKW) as of 2012, the highest competition that the company faced was from Yum!. McDonald is larger ...

Management Organizations

Executive Summary A manager, as the term itself implies, is someone who has been given the task of managing an organization. The organization that a manager has been given the task of managing can either be a for-profit or a non-for-profit organization. In general, a manager is hired by a company owner or appointed by a corporation’s board of directors to coordinate and integrate the efforts and processes of various company departments and people in order to accomplish the organization’s goals and objectives using the allotted available resources in an efficient and effective manner, limiting wastages as much as possible . Evidently, a manager’ ...

7 Eleven’s strategy in Taiwan

Introduction

Across the globe, businesses are expanding to new regions and this brings about many challenges of suiting that business to the new market. 7-Eleven, a US based company in 1927 has successfully expanded to almost all the continents and has experienced massive growth in Asia. Since its introduction into Taiwan, the company has successfully established more than 4,700 stores and a huge customer base. The successful integration of a multinational company into a foreign region is pegged on the successful customization of goods and services, operations and management and even business model to the prevailing culture, ...

1. Threats to Subway Intellectual Property in China The copying and imitation of business ideas has become a common thing in China. Burkitt & Chao (2011) informs that many Chinese entrepreneurs have become perfect copycats as they utilise sophisticated modern technology to copy logos, coupons, shopping bags, employees’ uniforms, and so on. They ride on the image of established and respected brand names to make sales. They have brought a new meaning to piracy. They are so refined that they copy the products, the branding, the appearance of the physical retail outlets, and even the service. This has brought the concept ...

Section 1 Part a: Name of company

The name of the company for this project is Dunkin Donuts. Part b: Industry The company is in the industry of franchising quick service restaurants (QSRs). Dunkin Donuts serves hot and cold coffee, baked goods and hard serve ice cream. The company focuses on menu innovation, marketing and franchisee coaching and support. Dunkin Donuts operates in four segments; Dunkin Donuts US, Baskin-Robbins International, Dunkin Donuts International and Baskin-Robbins US (Dunking Donuts Annual Report, 2012, p 1). To add onto this, Dunkin Donuts generates revenue from five main sources. The first source is royalties and fees from franchised restaurants ...

Summer B

Group 45 John Bill Mary Accounting 9th, November, 2013 Introduction: Our company, XYZ Investments, is an asset management investment firm where we manage the portfolio of our clients on the basis of their differentiated preference for risk and return objectives. We, the three founders of this company, John, Bill and Mary have an extensive experience in investment industry and this report will target our client Mr.X for whom we are managing the portfolio of stock that include the following company: - McDonalds - Walt Disney - South West ...

McDonald’s has been consistently included in the top franchisors in the listing of Entrepreneur Magazine, Franchise Times Magazine, USA Today and Black Enterprise Magazine. Owning a McDonald’s franchise offers a good business opportunity for entrepreneurs because of the reputation of McDonald’s in the fast food industry and the support that they offer to their franchisees. As of 2013, McDonald’s has 12,628 franchise units in the U.S., 1,135 in Canada and 14,344 in other countries. On the other hand, it has 6,627 company-owned stores. These figures show that McDonald’s is indeed committed to ...

Assignment

[subject or course title] [submitted to]

Part 1: Literature Review 3

Introduction 3

Franchise management strategies 4 Success factors 4 Importance of franchising 5 Main pillars of franchising success 6 Business model 6 Standardization of processes and operation 6 Potential expansion of business 6 Profile of the franchisee 7 Defining the role of the parties 7 Part 2: KMC franchise in UK 7 The selected company 7 Background of KMC 7 Success factors 8 Franchising In UK 8 A background on franchising 8 Growth and future of franchising ...

A Very Brief History of Franchising

Most of the historians consider that the concept of franchising started in the middle ages, at the time when the feudal aristocrats have started to sell the rights of collecting taxes and operating markets to others on their behalf. This is however representing franchising as a political activity instead of the business activity. Moreover, according to some historians the very first example of the franchising indicating a method of conducting business is traced back in the mid nineteenth century in Germany where the contact was made with the tavern/bar owners in order to sell beer entirely in taverns. But, in the ...

assignment

Answer 1)

i)Basis of Presentation and Principles of Consolidation: The financial statements of the company are consolidated and are prepared in accordance to US GAAP and as per rules of Security Exchange Commission. The consolidated Statements consists of the accounts of Panera Bread Company and its wholly owned subsidiaries both direct and indirect. ii)Fiscal Year:

The fiscal year of the company is reported to be last tuesday of every december.

iii)Use of Estimates: The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the ...

Introduction

In the book “The Art of War”, Sun Tzu, he states “He who occupies the field of battle first and awaits his enemy is at ease and he who comes later to the scene and rushes into the fight is weary”. This statement by Sun Tzu is interpreted by businessmen to mean preparedness, timeliness and proper execution of a strategic plan to overcome competition (enemies-in business). The Coca Cola Company has been in the beverages industry since 1890 and has perfectly “awaited its enemies” and “executed” them strategically. The current strategic plan of the Coca Cola Company is to maximize ...

McDonald’s Corporation is one of largest foodservice retailers in the world. The Company was established in 1940 and headquartered in the U.S, but following its internationalization strategy it has grown rapidly over the years. Besides, the Company has followed a unique business model, operating restaurant as an affiliate, a franchise, or the corporation itself. Currently, the company operates in more than 118 countries, running more than 35,000 native restaurants, serving millions of customers every day (McDonald’s, 2013). Arguably, the food industry is one of the most regulated industries, and more than often companies operating this industry tend to ...

Burger King and McDonald’s are viewed as the strongest players in the fast food hamburger industry both at home in the U.S. and internationally. They were both founded in the 1950s and pioneered the U.S. fast food market. The two restaurant chains pursue a rather similar strategy, therefore they have always been in close competition, with Burger King being the second best. They both target the family market and aim to provide reasonably priced and rather standardized products through the chains of franchises and partially through own restaurants (Michman & Mazze, 1998). The cornerstones of McDonald’s strategy are ...

Introduction

Five Guys was founded by Jamie and Jerry Murrell and their sons, all five of whom first begun the business in 1986 with one branch in Westlake shopping centre, where they lived. However, the family expanded and eventually operated six locations in Northern Virginia. The franchise gained popularity with both locals and visitors, and the franchise started to expand at a rapid rate; in 2010, there were more than 670 restaurants operating across America and Canada. Five Guys have survived on their basic philosophy of keeping things simple. They do not have drive throughs, their kitchen is open for ...

Discussion Questions

Q1. - Spotting opportunities and exploiting them. - Constant search for knowledge on how to run a business successfully - Setting up systems that will assist in running the business, and doing changes when necessary - Establishing efficient means of communication between employees, franchisees and clients - Promotion 1-800-GOT-JUNK?’s products and services over media - Expansion of the business to various parts of the United States of America, Canada, and Australia and other countries - Progressive improvement of the company’s technology - Quick detection of weak points and quick rectification ...

Introduction

“McDonald’s is Chinese,” retort Bong Lee, a resident of China, regarding the international franchise. Some view McDonald’s as local part of their culture and no longer view the company as “American.” For other, the company screams “American” as the firm capitalizes on its fast service, high productivity, abundance of restaurants, and low cost. With the increasing competition in the marketplace, several American restaurant chains are attempting to enter international markets. as competition intensifies in the US, McDonald’s looks outside its borders for the majority of its profits. This papers looks into the global effects of McDonald’s. ...

Executive summary

Cintas Corporation is a leading uniform business and recognized all over the world. It operates in gaming, hospitality, food service, automotive, healthcare and cruise industry (John, 2008). Report shows that Cintas provides services that are highly specialized to all types of businesses especially those within North America. According to William C. Gale, the senior vice president and the finance and chief financial officer of Cintas, the Corporation went public in the year 1983. The corporation had opened close to twenty three thousand restaurants in one hundred and ten countries making it the largest company in the industry and the market ...

Introduction

The turn of the century has witnessed massive changes in the business environment. Multinational Corporations have emerged and are doing business in vast locations of the globe. These multinational corporations have taken advantage of globalization and liberalized economies to expand their operations beyond continental and cultural borders. India, Malaysia, Singapore, China and similar emerging economies, commonly referred to as ‘Tiger’ economies, present excellent business locations for such globalized expansion. While such businesses appear to record massive growth, several challenges have come into play. For instance stiff competition, political influence, government regulation, cultural differences and dissimilar consumer behavior in different ...

McDonalds’ External and Internal Environments

McDonalds Corporation is a leading food service business and recognized all over the world. It operates in the food industry (John, 2008). The corporation took off with the help of two brothers, dick and Mac McDonald, as a small, fast-food joint in the year 1948. A sales representative named Raymond saw significant opportunities in the market and advised the two brothers to spread out their operations and open more restaurants. Close to nineteen years later, McDonalds had opened more branches outside the United States of America.

Market segments

A market segment is the strategy used by company to divide the larger market into ...