Essays on Frozen Foods

Thoroughly describe the main issue or issues that are described in the case. What are you trying to solve or what decisions need to be made? 1 "Pizza is an unhealthy product," this strong image is hard to change the customer's mind.

Emphasize consumer they are using an organic product, display as frozen healthy category.

The case discusses the company's intentions to get into another market as well as the production of other products. The current market for Annie's is mothers who have young children. However, when the kids grow older, the mothers are likely to stop being core customers. The company has to expand the market base. The company also wants ...

Abstract

The composition of the foods people consume has a significant influence on their health. Whole certain components in certain foods offer protection against the development of certain disease conditions, the consumption of other components at certain levels might predispose one to certain diseases and disease conditions. The processing industries have a role to inform the consumer of the ingredients in their food products. This is necessary for the consumer to make informed decisions about their dietary choices. This requirement is enforced by the role through regulations passed by government agencies. Even then, certain compounds that are present in processed ...

Out of the many options that today’s generation want easy is the food options. And this easy option is provided by frozen meals of the microwave like Lean Cuisine and Healthy Choice. They also offer favorable solutions of diet for current generation people who are busy. As a result of the growing demand, the competition is also growing and there are two major competitors in the low-calorie, microwavable frozen segment of food industry. There are a number of common factors between both the Companies like the type of product, the value of nutrition, and the price. Another similarity ...

Assignment 2: Operations Decision

Assignment 2: Operations Decision IntroductionCurrently, the options for microwave foods with low calorie have widened in the market. As the income of the people has gone up, the consumers can now have higher affordability towards an easy way of living; thus allowing for a change in the traditional rigorous ways of cooking used in yesteryears. Microwaves have now somewhat replaced the cooking methods used traditionally. As the popularity of microwaves has increased, the use of food items related to the same has also enhanced. Since there is such wide variety available for products, there can be an easy target ...