mmmmm dd, yyyy (Dimson, 2015) (Explore adidas, n.d.) Both advertisements are just showing the product and nothing else but their elements are making different appeals to customers. Nike is showing a strange looking model where the sport is not clear. The effect is to look into the ad closer to find out for what sport is the shoe. This is a strong catch-on for any sports shoe customer. It challenges the imagination and is invoking a challenge to the viewer. The other appeal is it is invoking science when it has the word ‘gravity’ boldly emblazoned. The message connotes ...
Essays on Fuel Oil
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