SWOT-analysis
Strengths include: Rio de Janeiro is the second most important economic center in the country after the Brazilian Sao Paulo. In Rio, there are many enterprises; service industry is well developed; there are many financial institutions and offices of international companies (Central Intelligence Agency, 2016). Rio de Janeiro has almost all types of public transport, except for the trolley – there are subways, buses, and taxis, and regular taxis and trams and funicular, and even hybrid tram and funicular (wide assortment).
Low labor expenses (labor costs index was equal almost 115 points in February 2016 and average salary of about $600) (Trading economics, 2016).
High market entry barriers (the internal business is supported). Weaknesses concern: Extremely high crime level (over 90%) (Numbeo, 2016). ...
