Advantages and Disadvantages of using Social Media for Public Health Communication
Social media has transformed from a passing trend to an integral communication channel for both profit and non-profit entities. Social networking sites are estimated to have 2 billion users, and are referred to as the eighth continent because of this large population (Lim, 2016). One benefit of using these sites for communication is that information can be dispensed across geographical boundaries with relative ease. Furtherance, social media platforms provide a forum for organizations to engage the public on their services, products or other pertinent issues; among such organizations are public health institutions. These organizations often use this platform to ...