Essays on Gaming Consoles

Vivendi

Introduction Vivendi is a content and integrated media group that is operating its business throughout the value chain of entertainment industry. The company incorporates its business operation from talent discovery to the development, production and distribution of its content. The company owns the Universal Music Group, which is the world leader in music industry, whereas it also owns the Canal+ Group which is a leading television group in France. It also produces international television series and movies and owns a French TV channel, which is also the biggest pay TV in France. Vivendi has also initiated its investments in ...

Atari Rapid Growth

Atari’s rapid growth is attributed to the decision of its founder to transform the traditional gaming machines into a smaller home machine. Bushnell compressed the coin-operated Pong game into a smaller home system. The Atari 2600 was the most successful home based gaming system that used cartridge.

How Did Ninitendo Successfully Recreate the Home Video Game Business Following the Atari - Era Boom and Bust?

After the boom and bust of the Atari, Nintendo focused on a diversification strategy. Initially, the company focused on the production of playing cards before the diversification to the production of the video game business. As such, the organization acquired a licensing to produce video games from Magnafox, which led to ...

Marketing is the lifeblood of a business. In today’s gaming industry, businesses spend millions of dollars in advertisements just to reach their target market and grow their niche. In fact, companies can now maximize their growth potential through different technological platforms, such as social networking sites (e.g., Facebook and Instagram), where advertisements can also be done. This is relatively a good opportunity compared with the days when they can only use print ads, television, and radio as their medium. Among the many companies that spend a significant amount of money for marketing is Nintendo and Microsoft. Nintendo is ...

The canvas model

The canvas model refers to an ideal business model which is comprised of 9 major items, which touch on different aspects of business (Wirtz, 2010). The firsts aspect here, as pointed out by Wirtz (2010) are key partnerships. These refer to alliances that an enterprise creates to help in its normal operations. At Blue Buddies, the manufacturing of most accessories is outsourced, meaning that the manufacturing firms in the Far East come up as the key partners. The second aspect is the customer segments. The segments refer to the different categories of customers that a company targets . At Blue ...

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Marketing is the lifeblood of a business. In today’s society, businesses spend millions of dollars in advertisements just to reach their target market and grow their niche. In fact, companies can now maximize their growth potential through different technological platforms, such as social networking sites, where advertisements can also be done. This is relatively a good opportunity compared with the days when they can only use print ads, television, and radio as their medium. Among the many companies that spend a significant amount of money for marketing is Nintendo and Microsoft. Nintendo is a Japanese company ...