Abstract
The primary objective of any business organization is to make a profit be developing sustainable competitive advantage. The employees play a major role in achieving this objective, but their motivation to achieve the organizational goals may decline due to several factors. However, managers can implement different approaches to keep the employees highly motivated to achieve better outcomes. Some of the strategies that the management can utilize to improve employee motivation include giving the rewards, engaging them in the decision-making process, effective communication, and providing career development opportunities. In addition, the management can ensure their job security, provide a comfortable ...