Question/Problem Definition
In a global and competitive world of corporation, each organization aims to acquire a significant share of market and earn lucrative profits from loyal customers. On the contrary, the customers want products and services from organizations that ensure their quality at least possible price. In order to produce and deliver a quality product and/or service to the customers, it is important to have an in-depth customer orientation and standardization in production processes. The two aspects need a strong synchronization with the organizational culture and strategic decision-making. Organizations need to sustain a strong compliance with quality guidelines and factors that ...
