Essays on Gatorade

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Michael Porter’s Five Forces include - the threat of new entrants, threat of substitute products or services, bargaining power of buyers, bargaining power of suppliers and competitive rivalry between firms. We will apply this framework to the soft drinks industry. 1. Porter’s 5 Forces

Threat of New Entrants: Medium Pressure

The threat of new entrants is quite real for the soft drinks industry today. The consumer is becoming more health conscious. Many governments are instituting legislation to curtail the use of sugary soft drinks like Pepsi ...

Executive Summary 3

Introduction 4 Theoretical Background 4 Brand Love Scales 4 Definition of Love 5 Personality of Brand 5 Image of the Brand 5 Brand Love’s Elements 6 Brand Romance 7 Brand Attitude 7 Brand Loyalty 7 Fashion Brands Love 8 Brand Love in Cell Phone Industry 8 Brand Love Creation by the Companies 8 Apple/Samsung/Huawei 8 PepsiCo 9 Benetton 9 Conclusion 9

BIBLIOGRAPHY 10

Executive Summary Brand love is a relatively new phenomenon actively discussed by the scholars and marketing professionals. Brand love is necessary for the modern companies to successfully attract and retain their customers. Moreover, it helps to convince ...

Today we can face a whole new way how companies communicate with their customers, and the main key to success for the companies is to develop a winning marketing strategy. An effective strategy should include launching new products, and Gatorade is known to present a new series of products called the G Series. This series includes drinks with improved formulae that were created with help of sports science innovation, so they provide the best hydration, recovery, and maximum energy (Gatorade.com, n.d.). In future, Gatorade plans to include more natural components to meet the requirements of the company’s customers. ...

Trash can tell a lot about a person who throws it away as it can show what the person was doing, eating, what is the person’s life style, hobbies, etc. In my trash can, archaeologists will be able to find two big-size cups from Starbucks, an empty apple juice container, several empty bottles of Coke, one empty pizza box, candy bar wrappers, an empty tube of a Peelu toothpaste with a toothbrush (that looks rather new), plastic wrap from the sneakers, an iPhone silicone case, an empty Xbox box, leftover fruit, an empty Gatorade bottle, and other trash. ...